White Ceramic S.r.l. was founded in 2014 from the concept of «white ceramic» where white is the colour of endless creativity of the shape of pottery. The experience and expertise of the owner in the Ceramic production dates back to 45 years. The Company started its activity from desire to offer new products and immediately reached the goal to offering Made in Italy items produced in the traditional manner; the workers carefully monitor each step of production. White Ceramic is a dynamic reality; it produces a great range of high design sanitary ware with their exclusive shapes. The company philosophy has its roots in emotional and artistic Italian design.

High Quality, Flexibility and Customer Care are the main features of the company. In addition to its production facilities, White Ceramic develops in-house all plaster moulds: traditional plaster casting wherein artisans work side-by-side with machines and sliding storage systems to develop each product. White Ceramic signature quality relies on specialized artisans to inspect and refine each piece by hand.

Working with speed but careful precision, these skilled workers sweep down long rows of moulds, with sponges and specialty sanding tools in hand, as they remove any raw pieces and smooth away any rough surfaces.